Hot, Cool & Warm

We are busy looking at all the stuff that's been thrown off of the whirlwind created by Marshall McLuhan with his famous formulation of the medium being the message. Most people don't get it, or if they do they get it wrong, looking at it as though our communications ecology has developed in a monocausal manner instead of a complex one. McLuhan is right, but he isn't the only one who is right.

We've been talking about hot and cool. Most of us seem to understand that The Matrix in IMAX is hot sensory overload and that in comparison TV is cool, but there is some argument about how to categorize the computer. I'm presenting the idea that computers are neither, but can be both. They have the equivalent of a hot and cold faucet. It can be either hot or cool, but most of the time it is warm, or a mix of both.

Otherwise, an interesting week...